![]() A good video collaboration package can closely simulate a working office environment and can often integrate with your existing collaboration software. Advanced video conferencing tools are incredibly powerful and even entry-level tools include facilities such as screen and document sharing. The fact that video bridges the gap between in-person and other communications so well also reduces the need for workers to attend offices and, by extension, the cost of office space. As a result, business travel is less essential, with the associated savings. Video conferencing, while not quite the same as a face to face meeting, can provide a strong alternative. Business travel is still common due to the need for face to face conversations. The implications for employee relationships and team cohesion are significant. Video conferencing delivers a greater level of closeness throughout the conversation, in comparison to audio, which can still leave two participants feeling like strangers. Without a doubt, video conferencing is a more engaging way to communicate, compared to text or audio-only. Here’s how video conferencing can provide a middle ground: However, completely avoiding face to face contact has its drawbacks. Furthermore, the effects of networked IT services continue to imply that both customers and vendors will interact without face to face contact. Homeworking, at least on select days, is a modern-day reality for business. Why video conferencing is such an important tool Keep reading as we outline the benefits of video conferencing, and the video collaboration options available for your business. If your company relies solely on phone calls, IM and emails to communicate, it is worth taking a step back and considering the benefits of video conferencing. Though it is estimated that 64% of companies already use video conferencing for meetings, many operations skip video collaboration altogether, despite the rapid growth in the number of people working from home, including in the UK. Video conferencing has been affordable for companies large and small for many years, yet many businesses have not wholeheartedly adopted collaboration by video. ![]()
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